You know how intense Jocko Willink is.

You also know that he is an accomplished leader and great communicator. His ability to inspire through words is incredible.

On his podcast, simply called Jocko Podcast, Willink focuses on teaching the leadership principles that he learned as a the Commander of the SEAL team, Task Unit Bruiser, when he was stationed in Iraq fighting in the Battle of Ramadi.

He is also the co-owner of the leadership consulting company, Echelon Front, and co-author of the best selling leadership book, Extreme Ownership. His parter in both endeavors is also a former Navy SEAL, Leif Babin. Together they provide tactical solutions to create high performance success in business teams.

One of Jocko Willink’s more famous inspirational quotes is from Jocko Podcast Number Three, and has been dubbed “GOOD.”

The word “GOOD” has now become synonymous with Jocko’s name, actually being screen printed on t-shirts and coffee mugs!

Jocko Willink Good T-shirt
Here is the Jocko Willink “GOOD” T Shirt

The “GOOD” rant, was then adapted into print and published in his book Discipline Equals Freedom, and it’s full of memorable quotes.

Here is the “GOOD” Transcript from Jocko Willink
Jocko Podcast Number Three

“How do I deal with setbacks, failures, delays, defeats, or other disasters? I actually have a fairly simple way of dealing with these situations, summed up in one word:

“Good.”

This is something that one of my direct subordinates, one of the guys who worked for me, a guy who became one of my best friends pointed out.

He would pull me aside with some major problem or issue that was going on, and he’d say, “Boss, we’ve got this thing, this situation, and it’s going terribly wrong.”

I would look at him and say, “Good.”

And finally, one day, he was telling me about something that was going off the rails, and as soon as he finished explaining it to me, he said, “I already know what you’re going to say.”

And I asked, “What am I going to say?”

And he said, “You’re going to say: ‘Good.’ ”

He continued, “That’s what you always say. When Something is wrong or going bad, you just look at me and say, ‘Good.’ ”

And I said, “Well. I mean it. Because that is how I operate.”

So I explained to him that when things are going bad, there’s going to be some good that will come from it.

Oh, the mission got canceled? Good… We can focus on another one.
Didn’t get the new high-speed gear we wanted? Good… We can keep it simple.
Didn’t get promoted? Good… More time to get better.
Didn’t get funded? Good… We own more of the company.
Didn’t get the job you wanted? Good… Go out, gain more experience, and build a better resume.
Got injured? Good… Needed a bread from training.
Got tapped out? Good… It’s better to tap out in training than tap out on the street.
Got beat? Good… We learned.
Unexpected problems? Good… We have to figure out a solutions

That’s it. When things are going bad: Don’t get all bummed out, don’t get started, don’t get frustrated. No. Just look at the issue and say: “Good.”

Now, I don’t mean to say something trite; I’m not trying to sound like Mr. Smiley Positive Guy.

That guy ignores the hard truth.

That guy thinks a positive attitude will solve problems.

It won’t. But neither will dwelling on the problem. No. Accept reality, but focus on the solution. Take that issue, take that setback, take that problem, and turn it into something good. Go forward. And, if you are part of a team, that attitude will spread throughout.

Finally: if you can say the word “good,” then guess what?

It means you’re still alive.

It means you’re still breathing.

And if you’re still breathing, that means you’ve still got some fight left in you.

So get up, dust off, reload, recalibrate, re-engage – and go out on the attack.”

-Jocko Willink

Here is the audio from Jocko Podcast:

Here are 17 Phenomonal Jocko Willink Quotes
Jocko Willink is a former United States Navy SEAL and author of Extreme Ownership - How US Navy SEALS Lead and Win. He teaches leadership techniques that he used in battle to apply to business teams. Jocko is INTENSE and inspirational. Here are his most memorable quotes...

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